November 2022

Vendor News—November 2022


Gamut Capital Management to Acquire Extreme Reach

Gamut Capital Management (“Gamut”), a New York-based middle market private equity firm, announced it has signed a definitive agreement to acquire Extreme Reach, Inc. (ER), a founder-led global company specializing in the activation of omnichannel marketing campaigns and production payroll and accounting solutions for brands, agencies, and content producers.

Founded in 2008, ER operates in 140 countries and 45 languages, with 100 team members, enabling $150 billion in TV and video ad spend globally, according to the company.

“We look forward to partnering with ER’s strong management team to continue to bring transformative solutions to key industries that face complex challenges with the rise of streaming, media fragmentation, and content proliferation,” said Stan Parker, Founding Partner of Gamut. “Gamut will work with ER to leverage its strong roots in video delivery and commercial production payroll processing and invest in technologies and talent that accelerate growth in creative asset management.”

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Velocity Global Adds New Chief Product Officer

Velocity Global, provider of global workforce and talent solutions in more than 185 countries, announced it has welcomed Liz Li as Chief Product Officer. Li will lead Velocity Global’s product and design organization where she is responsible for defining the company’s product vision and roadmap in close collaboration with the chief technology officer and the technology team.

According to the company, Li applies in-depth experience in connecting talent with opportunity from nearly 12 years at LinkedIn, where she led the launch of LinkedIn Sales Navigator and acquisition and retention for LinkedIn Premium Subscriptions. She has also previously worked at Accenture and is currently a limited partner with First Row Partners.

“I’m a mission-driven person at heart, and I believe that Velocity Global’s solution will play a big role in creating equity and opportunity among a global workforce, all while solving real business needs for our customers around the world,” Li said.

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Workday Appoints Angelique de Vries to President of EMEA

Workday, Inc., a provider in enterprise cloud applications for finance and human resources, announced further investment and leadership in the Europe, the Middle East, and Africa (EMEA) market with the appointment of Angelique de Vries to President of EMEA. De Vries will report to Doug Robinson, Co-President at Workday, who oversees the company’s global sales efforts.

In this role, de Vries will lead Workday’s EMEA sales efforts as the company continues to scale rapidly in the EMEA region, according to Workday, with more than 2,000 customers headquartered in Europe and standout international growth in numerous markets, including France, Germany, and the U.K.

“Having worked in the enterprise software industry for more than 27 years, I have been lucky to see many examples of the transformative power of technology,” de Vries said. “I’ve long admired Workday’s vision for the cloud and its understanding of how it can help businesses adapt at a time of great change, when people-centricity and efficiency savings are critical for success.”

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